Don't trust us, trust who tried it.

For generations, millions of people have achieved real results with consistent use of these natural products.

Proven Results

Share your CHARIFA self care routine and tag @by.charifa for a chance to be featured.

About us

CHARIFA takes its name from the founder's mother - in Arabic, it means "dignified, noble" — a woman who passed down values of femininity, respect, and dignity, which now shape every product and every decision within the brand...

Made in Morocco

Made in Morocco

Sourced directly from Morocco — carefully produced in small batches by trusted Moroccan manufacturers.

Pure & natural formulas

No added fragrance, no dilution — just pure, natural Moroccan essentials.

Generational knowledge

Our rituals are inspired by timeless beauty practices passed down through Moroccan families.

Minimalist Ingredients, Maximum Benefits

Our products rely on the power of simplicity — high-quality ingredients that truly work.

A brand rooted in values

A brand rooted in values

CHARIFA is built upon dignity, femininity, and purity — a tribute to the women who shaped these traditions.